Connected TV
Connected TV [...]
Geofence Advertising: 65% of Purchases Start with the Smart Phone
Geofence Advertising | Ways To Target Your Audience A majority of buyer journeys start with the smartphone. That is an incredible statistic. A staggering 65% of purchasing decisions start with the cell phone. It’s also useful to note that most of us spend 8 hours a day performing digital activities. [...]
What is Geofencing?
What is Geofencing and How Does it Help Businesses? Geofencing works off the location reader on your cell phone. If you can order an uber or have food delivered, your location reader is on. This means you can be added to an active audience and receive relevant advertising. What is [...]
Geofencing for Events
Geofencing for Events Next time you go to a ballgame or any other event, take a look around. First, notice the sponsorships displaying on banners and scoreboards. Colorful flags with sponsored brands flap in the wind. Scoreboards display huge logos with lights and colors. Big Buy, Bud Lite, Riley’s Auto [...]
Geo Fencing Drives Website Traffic, How Do I Convert to Sales?
Geo fencing and Conversion Rate Optimization for Your Business Geo fencing works off the location reader on your cell phone. If you can order an uber or have food delivered, your location reader is on. This means you can be added to an active audience and receive relevant advertising. When [...]
Geofence Marketing: Top 7 Reasons to Do It
Geofence Marketing: Top 7 Reasons to Do It First off, if you are not familiar with geofence marketing, don’t feel alone. It’s a relatively new technology that started with military applications to identify targets. The technology has now crossed over into the private sector and is used for geofence marketing [...]